Mills & Boon and the RFU finalists in Licensing Awards
7th August 2009
Harlequin Mills & Boon has been announced as a finalist for The Licensing Awards for its high-profile partnership with the Rugby Football Union (RFU) earlier this year.
The unlikely affiliation, which resulted in a series of eight rugby-themed romance titles, launched in spectacular style in January 2009 at a glittering party at Twickenham Stadium. The partnership has been nominated for the Best Licensed Written, Listening or Learning Award.
'This is wonderful news and we are delighted with the success of this collaboration!' says Clare Somerville, Sales & Marketing Director of Harlequin Mills & Boon.
The prestigious awards, announced in London on 10th September, celebrates the most innovative and successful licensing partnerships of 2009. For more information, visit www.thelicensingawards.co.uk.