Midas PR - Private Eye hits highest sales / Reported on Guardian.co.uk


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Private Eye hits highest sales / Reported on Guardian.co.uk

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11th February 2010

Reported today on Guardian.co.uk:

Private Eye recorded its best sales figure since 1992 in the second half of last year, according to data published today by the Audit Bureau of Circulations.

The fortnightly satirical magazine sold an average of 210,218 copies in the six-month period between July and December. A year-on-year increase of 3.4% took the magazine - which celebrates its 50th anniversary next year - over the 210,000 mark for the first time since 1992. More than 99% of copies are actively purchased - sold at newsstands or through subscription but not given away as bulks or through controlled circulation.

'The Eye's circulation figures are like John Terry's shorts', says editor Ian Hislop. 'In the past they may have been down - but now they are firmly up again.'

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